The biggest risks are:
- if you have a significant part of them that are on public emailing systems (e.g. gmail) or large corps with severe anti-spam systems, that you end up in the spam box or event worth, blacklisted.
- That you get in return a signifiant percentage of hard bounces, due the natural attrition of email addresses
I would split the list into sub lists using a random sample choice and send the reengagement email on different days, at least at the beginning
I agree. Test this on a small random list. We've tried to do this following what I thought was a good process, and hosed our reputation.
I'd almost say don't bother re-activating dormant leads after 6 to 12 months. Spend the effort on inbound content and ads.
Thanks Greg, I was thinking splitting the list would minimize the risks.
For this one I'm targeting the corporate address only. Will deal with the public addresses with a different message.
Hi again Mark,
Even on corporate addresses, I know many company that would declare an email to be a spam if they receive it 10 times within the same second.