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Deleting leads - is it a good idea?

Question asked by eb64ed49e89167991eec1822340c4c82f1dc7b68 on Jan 23, 2017
Latest reply on Mar 28, 2017 by Steven Vanderberg

Hi All,

 

We have around 20,000 unsubscribed leads in our Marketo Database and are wanting to know if it a good idea to delete the lead records or not.

I have done run a report and found that 19000 of the leads have interacted with our website in the last 2 years.

 

I'm looking for reason as to why we would not delete these records from our Database - as they haven't interacted with our website and we cant directly market to them is it worth them just sitting in the system?

 

Cheers,

Gareth

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