3 Replies Latest reply on Jun 14, 2016 4:57 PM by Margaret Trinh

    How to handle partial marketing contributed funnel?

      Curious to know how people are dealing with this one.


      - We are using multi-touch attribution out of RCE

      - In general we only push leads over when they reach 'mql' status, and then attribute funnel $$ to the touches evenly

      - But we have situations where sales creates an opportunity with dollars associated with the opp. However for that same contact we did NOT push over an MQL because it had not reached the MQL threshold. Although, we did see in our bizible data, that the contact had two marketing touches.

      - Does anyone give marketing 'partial credit' for opps that were touched but didn't MQL?