How to send eCommerce transactional emails through Marketo

Anonymous
Not applicable

How to send eCommerce transactional emails through Marketo

We currently use a third party (Send Grid) to send our transactional emails when a customer places an order through website. Is it possible to send these through Marketo? If so, how would you set it up? My web person says he needs the SMTP Server Name, Username and Password, but when I asked for this by submitting a case in Marketo they said they could not give that information out. Any ideas?

2 REPLIES 2
Grégoire_Miche2
Level 10

Re: How to send eCommerce transactional emails through Marketo

HI Kathy,

Trying to use Marketo as an SMTP server is surely not the way to go

You can either:

  1. update the lead through the REST API, passing all the required info in leads, then have a smart campaign sending the email from Marketo, using the field values in the email, as tokens
  2. Use this specific REST API call: Request Campaign » Marketo Developers that will execute a Marketo smart campaign
  3. Use the form 2.0 API to post a Marketo form in the background and pass all required info, then have a "fills out form" triggered campaign in Marketo to send the email.

-Greg

Anonymous
Not applicable

Re: How to send eCommerce transactional emails through Marketo

Thank you!