1 Reply Latest reply on Sep 8, 2014 2:52 PM by Josh Hill

    White Paper Views and Conversions report -- no landing pages

      Hi all, we've recently switched our white paper download forms to forms 2.0 and have the success page go directly to a specific WordPress success page for that particular whtie paper. The form is set to go to the success page URL. The forms are tied to one program per white paper in Marketing Activities.

      I realized that the prior report we used, White Paper Views and Conversions, will no longer work as this filters off of landing pages. Is there a way to have this report setup in a different Marketo report, or do I need to work out of Google Analytics to see views now (and track conversions via a Marketo program performance report)?

      Thank you,
      Kate
        • Re: White Paper Views and Conversions report -- no landing pages
          Josh Hill
          Kate,

          I'm not sure what your older report looked at - LP conversions? Fill outs?

          What you can do is this:
          •           Marketo LP Page Conversion Report - this is still possible here since you are using a Marketo LP and form
          •           Visits Web Page - TY Page - you could do this as a smart list too
          •           Program Success - I sure hope your Program is updating the status to Converted or something like that.