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Best way to share email campaign activity with Sales team

Question asked by James Glavin on Jan 22, 2015
Latest reply on Jan 22, 2015 by James Glavin

Hi everyone,

How do you share details of marketing emails open/clicks with your Sales Team? My sales team would like to be able to see within the CRM everyone who has opened or clicked on a specific email so that they can follow up with them. What's the best way of doing this? The only way I can think of to do this is export a list from Marketo, and import it into our CRM, but I'm hoping there's a more automated way.

We're using MS Dynamics, so if you have specific ideas on that, great, but all suggestions gratefully received!