4 Replies Latest reply on Feb 23, 2016 4:25 PM by Vincent Deng

    Capture keyword and lead source information for leads/visitors down to Purchase

      It's critical for me to be able to identify keywords that drive specific leads down through the conversion funnel to purchase. I'm only able to track keywords that drove leads in another tool outside of Marketo. I would like to capture the keywords and lead source infomration when a lead is submitted, store it in visitor history possibly in Marketo database and pass that into a field in the CRM so we can pull different lead effectiveness reports by keyword and source. Has anyone been able to accomplish that with Marketo?