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I used Adobe Forms for a recent survey I sent out. It let me do conditional questions, which can't be accomplished through the forms (as far as I know). After the form is created in Adobe Forms, you can embed their html code into your Marketo landing page.
It worked great.
Zachary your approach should work fine. If you have a 3-choice question, each answer would link to a different landing page with a form to add more information. You'll then want a smart campaign tracking each specific link in the email and assigning answers based on this click.
These were both helpful; thanks!
What exactly do you mean by "assigning answers" based on the clicks? I figured I could basically just tally the clicks on the individual links, but if there's a more effective way, I'm all for it.
You could create a Program channel for "survey" with specific statuses matching each answer, say A, B, and C. Each of these statuses would count as a success status. You'll then need a smart campaign like this:
Smart List: clicks link in email
Flow: Change status in progression
a) if clicked link A, change status to A
b) if clicked link B, change status to B
c) if clicked link C, change status to C
Then you can glance at the summary page for this program and see how many voted for each answer.
Makes sense. Awesome feedback. Thanks!