Survey in Email

[Anonymous]

I want to set up a couple different types of in-email surveys but can't find the best way.

It seems using Forms on Landing Pages is the suggestion, but...

If I just want people to be able to choose one of a few options directly from the email, could I just link the choices to different landing pages where they could provide more detail?

Then I'm thinking the clicks would act as my results potentially, and any form fill-outs after that would be added feedback.

Is there a better way to do this?

[Anonymous]

I used Adobe Forms for a recent survey I sent out.  It let me do conditional questions, which can't be accomplished through the forms (as far as I know).  After the form is created in Adobe Forms,  you can embed their html code into your Marketo landing page. 

It worked great.

[Anonymous]

Zachary your approach should work fine.  If you have a 3-choice question, each answer would link to a different landing page with a form to add more information.  You'll then want a smart campaign tracking each specific link in the email and assigning answers based on this click.

[Anonymous]

These were both helpful; thanks!

Steven,

What exactly do you mean by "assigning answers" based on the clicks? I figured I could basically just tally the clicks on the individual links, but if there's a more effective way, I'm all for it.

[Anonymous]

Zach,

You could create a Program channel for "survey" with specific statuses matching each answer, say A, B, and C.  Each of these statuses would count as a success status.  You'll then need a smart campaign like this:

Smart List: clicks link in email
Flow: Change status in progression 
a) if clicked link A, change status to A
b) if clicked link B, change status to B
c) if clicked link C, change status to C

Then you can glance at the summary page for this program and see how many voted for each answer.

[Anonymous]

Makes sense. Awesome feedback. Thanks!