peterleecarfax

Hi all,   I recently took ownership of a lead scoring program that was created under my predecessor.  As part of the program, she had built a Bad Behavior smart campaign, meant to reset the overall lead score "Score - BIG" to equal just the "Demographic Score".  Essentially, the campaign removed "Behavioral Score" from the "Behavioral Score" + "Demographic Score" = "Score - BIG" equation. It is meant to run when someone unsubscribes, is Marketing Suspended, Email Invalid, etc.   I've been seeing some strange behavior with this campaign, including this latest example. As you can see the campaign made this one lead score jump 40 points. The lead got +40 for unsubscribing, which obviously isn't supposed to happen:     I've tried to figure this out with 4 different colleagues and so far have come up empty, so figured I'd try my luck here. Last two screenshots are of the smart campaign itself.     Thanks in advance for any help!   Peter ... View more