We are using Bizible for evaluating both marketing channel and Salesforce campaign performance. Right now, we have stood up reports sharing with field mangers on how their events, and webinars performed based on the Bizible custom model. Everyone is looking at the $ influence. But sure that is not the only metric we should use to decide if a program is good or bad. Looking for some best practice idea, what other metrics we should bring to the team and help them optimize program strategy? Digging into all kinds of discussions and sharing here, I can think about ROI definitely deserves a place, although we are not that standardized yet to properly track and log cost data.
We would like to first of all bring to the team a few key metrics, so not to overwhelming them, but still provide some actionable insights.
Any inputs welcomed!
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