Hello!
We are in the process of working with a partner to set up our Marketo instance. I am reviewing the SOW and no where does it mention operational programs. I want to ensure we are set up correctly and need to ask him about specific programs to set up. At a minimum, what operational programs should we set up? I've looked for lists or documentation, and I don't see any. Reading some posts and from former Marketo usage, I've come up with the following. Am I missing any?
SPAM Traps
Country Cleaner
Lead Source Cleaner
Hard Bounces
Soft Bounces
Should there be a CRM sync one? We may only want to sync leads that meet a specific score.
Duplicate Management?
Thanks so much!
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