TheMichaelK

TheMichaelK
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Date Last Visited
‎06-24-2022 12:37 PM
Level 1
Joined the community 12-04-2021
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Sr. Director of Marketing
San Francisco, CA, USA
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  • Re: Static List Import Best Practices
    by TheMichaelK name dot 07-08-2021

    Great post. But, why would you manually normalize data when you can build a program to take common bad values and change them to valid values. We do that for country and state (full name vs two or three letter iso), industries, revenue, employees, etc. It's tedious (let me restate TEDIOUS) to build ...

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  • Re: Lead score limit for individual and account
    by TheMichaelK name dot 05-11-2021

    I'm a long-time (back to 2007) Marketo user and one of Eloqua's first customers. What I've found works best is NOT combining the demographic (or firmographic if you are doing account scoring) lead scores with activity scores into a single score. They are such different data types that they should be...

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Date Registered ‎04-12-2021 03:11 PM
Date Last Visited ‎06-24-2022 12:37 PM
Total Messages Posted 2
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