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Really great tips. I especially liked that you took time to mention explain your reasons. It's really easy to become passionate about a project you're working on but I agree when you have data and examples to back you up its much easier to explain your reasoning and win the support of your colleague...
Wow this is really above and beyond. Such a wonderful overview of nurtures. My team tends to get stuck determining which content to use so unfortunately I do not get to build out lovely drip campaigns as much as I wish.
Add to list flow step - such a basic and yet definitely needed the reminder of how useful it is!
This is great. We use tokens for scoring all the time.
Enjoyed hearing more about the progress since the adobe acquisition.
I really love the idea of prioritizing thing things that "only you can do." It really forces people to take a step back and figure out what their strengths are and what sets them apart from the crowd.
I love the idea of an emailalbe smart list! I get questions regarding this all the time.
I think video is huge but with so many videos out there now I believe it's even more important that they're attention grabbing and relevant.
I'm with Alex, I love the outside. And I REALLY want to hear Marissa rap HAHA.