Looking at the email link performance report for our newsletters were seeing an abnormally high amount of link clicks to the first link that appears in the body of the email. (The logo at the top of our emails has a link as well, but that seems to be bypassed).
When we compare the link click data in Marketo to what we're seeing in Google Analytics, the numbers are off. Does anyone know why this is and what we can do to prevent it from happening going forward?
Note: We do already have the email bot activity filter on.
Thanks!
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