I'm trying to figure out a way to implement a window of attribution within Bizible. There was a super helpful post by Connor Hatfield about Zack Blois' tips and tricks in Bizible, of which a suppression rule for a window of time decay was one of the tips:
I'm having a rather difficult time trying to navigate the setup of this, however. The post seems to reference custom segmentations, but the support documentation states that formulas are not supported within custom segments, so I'm a little unclear as to develop that suppression rule within Bizible.
We have super old touches going back to 2006 that we'd definitely want to not include with attribution crediting. Any help is appreciated!
... View more
I'm in the process of doing a reconfiguration of our Bizible instance at the company I am at now (it wasn't entirely set up to full capacity before). One of the things I am trying to figure out from a configuration standpoint is best practices around how setting up the tool to represent an integrated campaign that is multi-channel in nature.
For additional context:
We have traditionally managed Salesforce Campaigns to represent a program and the progression statuses as the fulfillment towards completing a program. e.g. a Webinar, in which we'd progress members with Invited, Registered, Attended, etc.
We would leverage Campaign hierarchy to manage programs related to an integrated Campaign in the past
To continue the example of the webinar, we might promote that webinar in different ways: email to the base, digital ads or website banners in a portal, social media, etc.
One of the questions I am being asked consistently is "how can I track my efforts to drive attendance to this webinar given it's marketed through multiple channels?"
I suppose my questions are two-fold:
Given that Bizible could be tracking these activities BOTH via Salesforce Campaign (with their response status), and technically through the Java-script as form fill registrations, how should I consider managing the two together in a scenario like this? The benefit of Salesforce Campaigns is to be able to see the progression status and be able to place the cost within the Campaign object; however the UTMs are useful in helping us understand the different advertising channels actually driving those responses. It seems Bizible treats these typically separately from each other rather than relating them together.
For anyone who is used to leveraging the Campaign hierarchy as a basis for organizing programs against a campaign, how do you manage and view that relationship within Bizible reporting given Bizible doesn't seem to do anything with the Campaign hierarchy?
Thanks so much!
... View more