The business need is that we have forms in our Marketo instance that relate to registration for different events. We have different groups in our organization that promote registration for these events. These groups have different "tracking URLs" that pass values into Marketo to give those groups credit for driving those registrations.
For instance, if marketing drove Bob Jones to register for Event X, an attribute from the URL is passed onto the Marketo person's record. Let's say it adds the value "Marketing" to the person's data field "Last Touch". If sales then drives Bob Jones to register for Event Y, that person's "Last Touch" data field is overwritten to "Sales".
I want to be able to show that for Event X, Marketing was the group that drove Bob Jones' registration. I'm having a hard time linking the data value change of "Last Touch" to Marketing to the Event X registration.
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I am trying to create a smart list where I have a data value change filter that keys off the same date/time of a particular form fill.
So, for instance, let's say someone fills out Form X. That action causes a data value change in the system that makes Field Y = Snowcones.
I want to be able to create a smart list that shows me all the people that had a data-value change for Field Y = Snowcones based on filling out specifically Form X.
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