Itay
Level 1
Tel Aviv
Marketing Automation Manager
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04-24-2020
06:09 AM
So we're in the process of implementing our email preference center. Basically, most of it, including content, design, fields and smart campaigns were set up but we do, however, encounter these 2 issues: 1. When a person chooses to fully unsubscribe from all emails and checks that designated checkbox, we would like the other checkboxes (of Events, Newsletter, etc) to be unchecked as well - What is the best way to do it? 2. After refreshing the page, it resets itself, meaning all preferences fields are checked as if the user did not change anything - Is there a way to fix that? We assumed the form's pre-fill takes care of that but it did not. Here is the landing page - https://go.uopeople.edu/communication-preferences.html Thanks!
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04-22-2020
07:36 AM
@SanfordWhiteman Thank you so much! We eventually decided to use an "Opt-out {prefernce type name} DateTime is Empty" field. That way we don't have to worry about who is a subscriber but rather who did not opt-out (using DateTime field): Visited - Opt-Out Visited - Opt-In Not Visited - "Opt-In" Subscription - Events FALSE Yes FALSE Opt-In - Events [DateTime] Empty Yes Empty Opt-Out Events [DateTime] Yes Empty Empty We are, however, facing 2 other issues: 1. When a person chooses to fully unsubscribe from all emails and checks that designated checkbox, we would like the other checkboxes (of Events, Newsletter, etc) to be unchecked as well - What is the best way to do it? 2. After refreshing the page, it resets itself, meaning all preferences fields are checked as if the user did not change anything - Is there a way to fix that? We assumed the form's pre-fill takes care of that but it did not. Here is the landing page - https://go.uopeople.edu/communication-preferences.html Thanks!
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04-13-2020
07:03 AM
Hello! We are implementing a Marketo Subscriber Preference Center - We created custom consent fields (type boolean), which are, by Marketo default, unchecked. Only when a person fills out the preference center form, these fields are checked (depends on the person's preferences). So we have 1 million existing people in our database with unchecked preferences that we can't segment by these preferences until they fill out this form. This means: 1. We can't differentiate between people that did not visit the preference center and those who did and opt-out of "Event Emails", for example. 2. We don't think it's a good idea to run a smart campaign to change the custom consent fields values to "true" since we have so many people in our DB. 3. Using "not filled out preference center form" filter in every campaign can cause a long audience loading time, considering our database size. What are your suggestions and how do you think we should go about it? Thanks! Itay
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Public Statistics
| Name | |
| Location | Tel Aviv |
| Date Registered | 02-10-2020 05:44 AM |
| Date Last Visited | 4 weeks ago |
| Total Messages Posted | 3 |
| Total Tags | 8 |
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