I'm trying to set up an onboarding nurture program to help our customers get up and running with their products. This program will be using custom objects that are based on their usage of key features. Basically, if they using feature 1, send email A, if not, send email B.
I can't work out the best way of doing this. I'm fairly new to Marketo and have so far only used Smart Campaigns to create a flow of emails. This was my initial plan, however, I've since discovered engagement programs. Is it better to go down the engagement program route for this onboarding program (using the streams to cascade the content) or stick with a smart campaign and (using flow steps to send the emails)?
If anyone has any advice, it would be much appreciated.
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