Hi there,
As long as the SFDC fields related to the Lead object are mapped in Marketo, you can use them to build your smart lists accordingly. My recommendation would be to clearly understand what your lead to contact conversion process is within your business. For instance, if you want to target prospects, do they remain as Leads in SFDC or have they all been converted into Contacts by your sales team already?
Here are some ressources that you might find useful:
- Fields mapping reminder
- Recent release from Marketo: Account smart lists - This feature is only available to those with both TAM and the Adobe Marketo Engage Next-Gen user experience enabled.
Hope that helps!
Thanks,
Sev
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