The concern with our previous experiments was the skews to our KPIs because different segments of our clients weren't represented equally in both groups.
What do you mean bywebhoo...
Hey everyone,
Working now with our data team on the best way for us to split the audience for the email A/B test campaigns. Until now we’ve been randomizing people for that purpos...
I'm pretty sure I know what's the issue. One variation which had a gif went mostly to the promo/others tab..or maybe even the spam folder where the other went to the primary inbox ...
Most actions affect one group of our users more than others. So when we run A/B tests we wantto make sure that the 2 groups are roughly equivalent so the differences in their behav...
I've done an A/B test using the whole email variation test type with an audience of 3000 people. The A/B test was done on everyone (I’ve selected 100% thus I haven’t selected any w...
We are currently cleaning our CRM and getting rid of many fields.
It would be very helpful if I could get a spreadsheet with all the fields that Marketo is currently using. Basic...