Mike_Donnelly

Sorry, I should have clarified a bit more. I meant to say that all of the extra steps to accomplish this process can make it more error prone for the person setting it up.

Excellent points Sanford. That's exactly why I typically recommend distributing deliveries across the week if you can get away with it. This obviously depends on your content schedule and a number of other factors. As you know, every email system is unique, so the more you can be a "good citizen"...

Great discussion Dan and it's very common practice for corporate SPAM systems to trip when you're sending bulk messages (i.e. webinar invites, newsletters, etc.) to multiple people within the same account / domain. I've seen some systems be as aggressive as 3 or more email contacts and then they dr...

Excellent points and examples Robb. One thing to add here is sending to multiple people within the same domain the same message (i.e. bulk) can trigger the SPAM system as well. For example if I'm sending a webinar invite to 10 people at xyz.com and Marketo delivers them all around the same time, s...

This seems to be a pretty hot topic among users. While self serving, Seventh Sense, a LaunchPoint partner, offers a send time personalization and email analytics system. In short, it goes a bit deeper than the traditional send time optimization or time zone sending and analyzes when each contact h...

Great post Robb and certainly have made these mistakes! One thing you might want to consider is send time optimization for Marketo which has a side benefit of throttling emails as they go out so if you realize you've made one of these mistakes, you can make the adjustment in real time and anyone th...