Courtney_Tobe2

Hi @Tamara_Johnson, I'm not using a home-grown CRM, but I am using a fully customized integration leveraging a Middleware into two separate instances of Salesforce. I've learned a lot about different options for CRM integration during this process and would be happy to chat through it with you. The ...

Hi! Since the use case that you're proposing below is for a series of one off email sends, I would suggest building out nested email programs underneath your webinar program so that you can leverage the full capabilities of the A/B testing available within an email program. Understanding Email Progr...

One thing to point out though is I don't think you can copy over any new fields you create in Sandbox into your production instance. We did a Marketo implementation last fall and we started with testing everything in Sandbox first. We created several net new fields in the Sandbox for testing purpos...

We use Bizzabo for our live event registrations (which we aren't doing much of these days). We are still using GoToWebinar for any webinar or "virtual events" that we are doing. We are currently on a plan that doesn't have the full Marketo integration capabilities and in order to get those, we would...

Hi JLM, Great question. Nested programs are a great way to ensure that you're not sending your database the same content assets multiple times. If a member of your program clicked a link in a prior email and as a result is filtered out of the smart list of a nested program’s smart campaign, they do ...

We were having the same issue but Sanford's article helped us resolve it! I definitely recommend that approach.

Hi Grace, Thank you so much for the tip! That did the trick. I really appreciate it.Courtney

Unfortunately, it's too late in the game to make any changes at this point. We performed in-depth evaluations with our Marketo technical consultants and it was the best option for our particular use case and business requirements (even though I know it's not the ideal set up). At this point, I'm jus...