Thanks Floyd, we are on SFDC Enterprise. Just so I have a full understanding if a lead is converted, does marketo have the ability to score the person based on a value that is on the account once the contact is associated to the account? If not, I will have to map lead to contact. To me it just seems the question we are asking specifically is more Firmagraphic is nature so I mapped it from the lead to the account, but it seems this may cause an issue with Marketo being able to score in all possible scenarios. I also feel like I get different answers on the functionality of the Data Value Change trigger, I see Marketo log a Data Value Change when an existing lead has a value inserted in a field, yet some Marketo support folks said Data Value Change only applies if there was a previous value in the field (ie: not from NULL to XYZ value), but I have tested and seen this work, Otherwise how would you score existing leads/contacts that you append new data to from either a data provider or from the person themselves providing additional info via progressive profiling form..
... View more