Senior Manager/Manager, Marketing Automation, Global Demand Center #441298 US-VA-Tysons Corner Cvent’s Global Demand Center (GDC) team is seeking an experienced modern marketer to join the team as a Sr. Manager, Marketing Automation. You will play a critical role in driving and accelerating prospect and customer marketing initiatives by contributing to our scalable, global, automation and technology processes. This will include: leading our enterprise-level Marketo marketing automation platform (MAP) strategy and roadmap; ensuring we are evaluating and leveraging automation- and technology-related best practices; and working with other GDC leaders deeply connect Marketo into our other robust integrated marketing tech stack. You will also work closely with our Salesforce CRM team to align lead flow processes, provide visibility into to required marketing data points, and act as a technical advisor to our GDC and marketing groups. As a leader on the GDC team, you will have exposure to all sides of the business. Though your primary role on the GDC will be focused on influencing our marketing systems architecture, you will work closely with marketing, client service, technology, and sales stakeholders across the globe in support of these efforts. You will also have significant involvement in defining marketing and sales processes that drive efficiency and scale across the organization, lead to strong marketing and sales alignment, and contribute towards a strong prospect and customer experience. Responsibilities • Lead marketing automation strategy and roadmap supporting our marketing and sales organizations • Build out meaningful reporting to show campaign and automation effectiveness, trends, and MAP ROI • Work with marketing and sales stakeholders to build and optimize our tech stack for the future • Leverage your deep Salesforce experience and best practices around data and sales enablement • Contribute to new tech evaluation, acquisition, and alignment with our other systems and processes • Work with marketing and GDC stakeholders to ensure a strong connection with Salesforce and its data Skills & Requirements • 7-10 years of marketing experience in B2B tech marketing, marketing operations, or demand generation • Demonstrated usage of marketing and sales best practices on a global scale including dynamic content, lead scoring, and sales enablement technologies • Experience with Salesforce.com and Marketo (or equivalent, including Eloqua and Hubspot) and other B2B/B2C Marketing Technologies, and the ability to leverage these systems to drive customer engagement, product adoption, and lead generation • Demonstrated complex project management experience, the ability to establish, communicate, and adhere to SLA’s, and to work with multiple stakeholders to meet deadlines • Excellent communication, leadership, problem-solving, analytical, and future-thinking skills • Demonstrated ability working in a dynamic, global, marketing and sales organization • Education: BA/BS required in Marketing, Communications, Business or related field. MBA a plus. • Experience working in a fast-paced, team-oriented, collaborative environment EEO[/AA]Minorities/Females/Disabled/Veterans Cvent maintains a drug-free workplace.
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Job Description Are you someone who has a passion for customers and has a “customer-first” marketing orientation? Then we just might have the right role for you. Cvent’s GDC Team is seeking an experienced modern marketer to join the charge in elevating Cvent’s customer marketing programs. In this role, you will streamline processes, define and build customer lifecycle campaigns, and leverage various marketing technologies to drive customer engagement and product adoption. Your success relies on your ability to drive the conversation, manage multiple projects simultaneously, maintain a strong understanding of customer data, and effectively communicate across marketing, sales, client services, and technology. As part of Global Demand Center team, you will have exposure to all sides of the business. Though your primary role will be focused on standing up customer-facing programs to increase share-of-wallet and maintain our strong renewal rates, you will have the ability to influence our entire marketing systems architecture and provide a customer-first experience. You will also have significant influence on marketing and sales processes that drive efficiency and scale across the organization. What You Will Be Doing Work closely with the Customer Marketing, Client Services and Account management teams to build and implement a holistic customer communications plan that supports the entire customer lifecycle (onboarding, engagement, renewals, and expansion) Create campaigns that will leverage multiple inbound, outbound, and reporting tools with the opportunity to evaluate the current technology mix for long-term support of our customer experience Collaborate with Product Marketing to produce and market content across multiple channels to drive adoption, and engagement. Maintain understanding of evolving customer needs, product usage and satisfaction in order to drive relevant and personal engagement through marketing programs Contribute to the success of Cvent’s annual user conference, Cvent CONNECT, by supporting a strategic demand gen plan to drive interest, registration and participation from the customer base Track, analyze and optimize the impact of customer marketing efforts on renewals, cross-sells and up-sells Skills & Requirements - What You Need for this Position 5-8 years of total marketing experience in B2B tech marketing, inbound and outbound digital marketing, demand generation, communications or public relations Strong experience creating and/or executing marketing strategy, programs, or demand generation campaigns, both inbound and outbound Demonstrated usage of dynamic content, lead scoring, and sales enablement technologies Experience with Salesforce.com and Marketo (or equivalent) and other B2B/B2C Marketing Technologies, and the ability to leverage these systems to drive customer engagement and product adoption Demonstrated project management experience, the ability to establish and communicate SLA’s, and to work with multiple stakeholders to meet deadlines Excellent communication, leadership, problem-solving and analytical skills Education: BA/BS required in Marketing, Communications, Business or related field. MBA a plus Experience working in a team-oriented, collaborative environment EEO[/AA]Minorities/Females/Disabled/Veterans Cvent maintains a drug-free workplace.
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