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One thing we do is exclude pages that are not very indicative of buying behavior or are less valuable pages. We also score more for pages that are more indicative of buying behavior or are more valuable pages. "Valuable" may be different to everyone.
Hi Sandeep,The Company SFDC Type is related to the Account records in SFDC. You should be able to see a "SFDC Type" field which will say "Lead" or "Contact" - if you can't see this i suggest filing a ticket with marketo support so they can dig into your specific marketo instance.
Person Type is a Marketo only field. Perhaps you have hidden the SFDC Type field? This is a standard field that comes with all Marketo instances.
Hey Brienne,If you are trying to import your lead scoring programs that you've built from one instance to another (Sandbox to production) then you need to make sure the fields exist in the instance you are trying to import the program to.
Scenario: Initially someone signs up for emails with the email "bob.smith@email.com" but when that same person unsubscribes they use a different email in Marketo's eyes (for example: bob_smith@email.com" We know it is the same person/email but Marketo recognizes it as two different emails and peopl...