Justine_Woo

Justine_Woo
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Joined the community 05-07-2013
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  • Re: Making the Most out of Your Marketo A/B Test: The Statistics you ...
    by Justine_Woo name dot 01-24-2017

    Great article, Jessica! I did an A/B test for an email subject line (adding “Re:” or leaving it out). I was testing the open rate but the open rate was pretty much the same. Interestingly, the click-to-open was significantly higher in the “Re:” email (the bodies of the emails were exactly the same)....

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Date Registered ‎07-05-2013 02:33 PM
Date Last Visited ‎01-28-2020 02:05 AM
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