John_M

There's some confusion out there on one of the coolest new APIs that Marketo has recently released, the asset API. The asset API enables integration with external content repositories and really raises the bar on the API access to Marketo. It allows you to create, update and delete emails and email ...

This article is now best viewed here, where its formatting is correct. http://developers.marketo.com/blog/using-the-marketo-rest-api-with-boomi-getting-and-deleting-leads-from-a-static-list/

In Part 1 of this series, I discussed how it was possible to start using the REST API through Boomi with the Boomi HTTP connector, specifically getting the authentication token needed to access the REST API, and storing it in a Process Variable.Next up, we’ll begin making calls into Marketo, and in ...

Setting up an automatic export of leads that meet a certain criteria is a very common use case with Marketo. Although this can’t currently be done in the Marketo interface, its pretty straightforward to accomplish using the a 3rd party tool like Dell Boomi, a static list with some data management ca...

SummaryOne of the more recently introduced features in Marketo is Custom Activities. We all know about the built in Activities Marketo provides out of the box, and you can see that list using the Get Activity Types REST API Endpoint, but what's a "custom" activity? What is it used for? Why do custom...

Duplicates happens to the best of us, and for a variety of reasons. Perhaps you've merged two instances of Marketo or imported an acquired company's leads into your Salesforce Org, or maybe your sales staff enters new leads rather than updating existing leads. Whatever the cause, Marketo has a servi...

Good old SOAP API. The SOAP API for custom objects has been around a while and its still a perfectly viable option for getting custom object data into Marketo. A note, I use SOAP UI as my tool of choice but of course you can use whatever you like. My screenshots will be generated there. (Note: You c...

Next up, the REST API, which is, relatively speaking, a new thing. The custom object parts of the REST API are documented on the developer blog on their own separate page, and in my opinion it makes sense to monitor that page for changes so you know when the API has new features added.For the purpos...

"Marketo only" custom objects have been available for a while within Marketo, but up until recently you needed involvement from Support or Consulting to create them. Well, all that is changing in a recent enhancement to Marketo. If you need to leverage Custom Objects, you can request access via supp...