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I had this issue as well. Once the lead form was live and leads had passed through it, I was able to map it by going to the Launchpoint and re-doing the integration. On the last page of that is "mapping" and you can hit "add" and find the filed you're looking for. Once you do that, it should populat...
We had the same issue with the Facebook leads coming through as "Facebook Lead Ads" when that wasn't an option in our picklist in Salesforce. Marketo Support couldn't figure out a direct fix, but what we did do that worked was add it to the picklist (it will grab all the previously labeled ones as w...