Kim_Allen

Hey Rich,If your team prefers to use Email Blasts over Email Sends (the mailbox with this built-in functionality) I'd recommend going "old school" - you'd need to create 2 emails (easy to clone and change the subject line) and then in the flow step you'd add the "Random Sample" criteria into the Sen...

Hi Juliane,Do you have anything currently in place for scoring?In the scenarios you outlined above it sounds like that could be your solution!1. For the clicking in a direct mailer: that would be part of your scoring and would be one of the activities that would Instantly Qualify leads (so automatic...

Hi Elizabeth,The dashboard does this when a number is on the smaller side, so you can still see it. It gives that second number as kind of a "scale" - it's usually around double what the small number is. The green is what you should focus on. This doc: Use the Email Program Dashboard - Marketo Docs ...

Hi Jamie,It sounds to me like the sync was still happening during this "hiccup"? Therefore all the new leads created (dupes) would have been synced over to MKTO before the merge in SFDC.There's a big difference in merging vs. deleting - I would think you could have gotten away with deletion since th...

Hi Krista,What's your goal? What do you need to be able to do and see in reporting? If you care about tracking a form fill multiple times that would be a different recommendation than if you don't. Also, who needs to see this information (is it for tracking marketing touches, scoring, sales visibili...

Hi Cheryl,For your current engagement strategy, what is the cadence of those sends? And is everyone part of an engagement program? Also, do you know about how many emails/week your average lead is getting from you?I've seen this done many different ways, but the most two common ways I've seen are: I...

Jason,A couple of things to think about… 1. 1. Use of interesting moments. Interesting moments (if you have Sales Insight) allow for you to pick what you want them to see (so you could set it up to show when leads fill out high value forms, attend events, etc.). The use of Sales Insight also provi...

Hi Elin,I agree with Tony about testing the hardcoding to see if the styling is the issue. I'd also try to sway you to using links hardcoded instead of within tokens. Don't get me wrong, I am all about using tokens! However, you can't track clicks on tokens like you can with hardcoded links. So your...

Hi Jason,What are you trying to see/report on? The activity logs cannot be mass exported and shouldn't need to be. If you can provide more information that would be great!Kim

Hi Franco,Unfortunately this is something that is difficult to perfect without an external platform (if you do decide to go that route, Bizible is a good one to demo). You can get to this at a certain level - if your main concern around attribution is conversions, that's a little easier. You can tra...