Kim_Allen

Hi Michael,Do you have engagement programs set up? A good effort for targeting these different audiences is through nurturing. In your example you could have a basic nurture for all leads (and nurture based on their stage in the funnel), and then also a customer (or up-sell nurture).Best,Kim

There's an example, Augie! We all have done it - there's too many different factors and things to think about and too much volume to never slip up.We have new posts (almost weekly) on this topic so be sure to follow them. Here's mine #MAfails: New to Marketing Automation and Looking With Your Eyes ...

Hi Katharine,As a personal preference I like the invisible pre headers. Yes, it does take a little more time in Marketo (initially just the coding into the template) but then you edit it as a normal editable section.I think that it gives you even more area to promote your product (use a different li...

Hey Tim,This is a great question! Scoring is something that should be planned out and re-evaluated and even changed on a regular basis.To start I'd map out all of the behavioral and demographic attributes that make hot leads for your company. If you have personas or oppty won lead associated data, t...

This is great! Are you able to specify channels or individuals or does it go to everyone in Slack?Thanks,Kim

Thanks for the response! They didn’t remove it – the new company just doesn’t have SSL and the one that was acquired did.Kim--Best regards,Kim Para,<> Marketing ConsultantLeadMD | Marketing Automation Expertso. 602.559.5084 | m. 480.799.6369 | e. kim@leadmd.comOnly 13% of Marketing Automation programs...