Agreed with Justin Norris on the above. My last company used the in-house solution for #3. The company I just started at uses Bizible, and I'm right now trying to wrap my head around whether we have superflous campaigns that will skew our attribution. Justin Norris are you familiar with Bizible? If so, does it make sense to have an SFDC campaign for every single email send? Likewise, would an SFDC campaign for every channel (social, SEM, etc.) - to me, it seems these shouldn't be necessary since Bizible does the work in the background when you have accurately tagged UTMs on your links from email, social, online ads, etc. If you have thoughts here, would love to hear your take and any pros/cons, or constructive banter on the merits of having these campaigns in place.
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