Jackie_Gragnol3

Jackie_Gragnol3 · ‎04-22-2021

We are trying to set up the Marketo <> Bizible integration that was launched in early 2021, but there is little to no documentation about how to actually set this up (that I can find...) Has anyone set up the integration? What steps did you follow? What were you trying to solve for? Any lessons learned? If you can point me in the direction of any documentation and/or webinars, would really appreciate it! We have a few use cases for the integration: Creating touchpoints with UTM parameters to carry from BrightTALK > Marketo > Bizible Creating touchpoints with UTM parameters for LinkedIn Lead Gen for submits Creating touchpoints for offline touchpoints generally (in-person events or anything with a list upload) with some custom UTM parameters Honestly if anyone wanted to hop on a Zoom call to chat through, I'd be 100% game. This is a critical piece to enable some demand generation campaigns my team wants to run, so I'm cranking away at a solution with the Marketing Ops team.

Jackie_Gragnol3 · ‎11-19-2018

Thanks, Sanford. I'll give it a try with a separate test smart campaign. An update: my campaign finally accepted the web page as the constraint - which has worked... its just that the lag in when Marketo recognizes a landing page pushed live is a problem. I'll see if in a future program your suggestion solves the problem and works better, sooner.

Jackie_Gragnol3 · ‎11-19-2018

Thank you for your reply, Sanford. Can you please elaborate? The referrer typically is in reference to the channel (utms) bringing the person to the page, no? It wouldn't determine that someone filled out the form on a specific page of our website. Can you please describe how you use this and how it functions?

Jackie_Gragnol3 · ‎11-19-2018

My company does not use Marketo landing pages, and so I rely on the logic screenshotted below: The problem is... even when the page is pushed live, I try to come in and activate the smart campaign, and it is treated as though the page doesn't exist yet. I continually check back to find when the page is recognized by Marketo, but it's a time drain to keep checking, and it's sporadic when it finally allows me to activate. Has anyone else had this issue? And have you found a way around it? Or reason for why it occurs? I find that this logic when using non-Marketo landing pages isn't very consistent, and it causes concern on my end that it will randomly stop working or that we will miss leads (or have a big cleanup) if people are filling out the form before I can get the campaign activated Any help greatly appreciated!

Jackie_Gragnol3 · ‎09-20-2018

Oh, nevermind. I see that your first answer to the questions addresses this. No salesforce campaign for channels, unless the scripts aren't picking it up. That makes sense! We've had the script running since July and will see if it's working into our reports as desired.

Jackie_Gragnol3 · ‎09-19-2018

Libby Koebnick A Bizible question: Do you enable Bizible touchpoints on both and offline campaigns in Salesforce? For example, would a webinar () or guide be enabled for touchpoints? I know every organization is different, but how do you view it? I have my own thoughts, but want a second opinion Thanks in advance for your time and reply if you have the time!

Jackie_Gragnol3 · ‎09-06-2018

Thanks, Libby Koebnick! Definitely helpful, and of course everyone sets up processes differently per their organization. I find it insightful to hear how others are doing it and how it's been working. Much appreciated!

Jackie_Gragnol3 · ‎09-05-2018

Awesome Q&A that hit on some things I've been pondering while re-acquainting myself with Bizible! Libby Koebnick If you're able to answer the questions below, I would find it super helpful, and perhaps others have the same question: 1) What channels do you currently put into SFDC campaigns? 2) What channels do you not put into SFDC campaigns because they are taken care of by Bizible? (for example, do you have an SFDC campaign for each email send? If not, why not?) 3) Are there any lessons learned as you got started that you said, "oh if I hadn't created XYZ campaigns, I would have saved myself a lot of time..."? Thanks in advance! Jackie

Jackie_Gragnol3 · ‎09-05-2018

Agreed with Justin Norris on the above. My last company used the in-house solution for #3. The company I just started at uses Bizible, and I'm right now trying to wrap my head around whether we have superflous campaigns that will skew our attribution. Justin Norris are you familiar with Bizible? If so, does it make sense to have an SFDC campaign for every single email send? Likewise, would an SFDC campaign for every channel (social, SEM, etc.) - to me, it seems these shouldn't be necessary since Bizible does the work in the background when you have accurately tagged UTMs on your links from email, social, online ads, etc. If you have thoughts here, would love to hear your take and any pros/cons, or constructive banter on the merits of having these campaigns in place.

Jackie_Gragnol3 · ‎09-05-2018

This is helpful for beginners. Was just wondering if you can provide some best practices in regards to using Email as a Program Channel and pushing that to Salesforce? As a company scales up and sends more and more emails to prospects/customers, tracking the open, click, unsub as progression statuses in MKTO Programs / SFDC Campaigns can clog the view of the sales rep in SFDC, cause slow load times in visualforce pages in SFDC, and potentially show an email being clicked as an attribution event (when, for example, if you're using First Touch Methodology, the email open was pointing to an event which they registered for and later attended). It seems odd to give so much weight to an email when it is truly a vehicle to more meaningful interactions. What are your thoughts? Would love healthy debate on this. Also I'm using Bizible for reporting attribution if that is helpful to know.

Online Status	Offline
Date Last Visited	‎07-26-2021 12:03 PM

Date Registered	‎09-03-2018 08:10 AM
Date Last Visited	‎07-26-2021 12:03 PM
Total Messages Posted	10
Likes Received	2

Top Badges Earned

Bizible + Marketo Integration - how best to set up...

Re: Issue with marketo forms on non-marketo landin...

Re: Issue with marketo forms on non-marketo landin...

Issue with marketo forms on non-marketo landing pa...

Re: Marketo Master Class: Bizible Attribution with...

Re: Marketo Master Class: Bizible Attribution with...

Re: Marketo Master Class: Bizible Attribution with...

Re: Marketo Master Class: Bizible Attribution with...

Re: Attribution w/ Multiple Channels: Avoiding Ove...

Re: [Marketo Success] Building Channels To Track Y...