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In this edition of Marketo Master Class, we're teaming up with Marketo Champion Chris Wilcox‌ to get into the weeds of Lead Scoring. Our aim was to break down the complexities around Lead Scoring and provide the Marketing Nation Community with actionable insights into best practices. Are you leverag...

Email marketing is the foundation of a lot of marketing strategies. With the help of Marketo Champion Beth Massura‌, this edition of Marketo Master Class puts a magnifying glass on the role that tokens, templates, and snippets play in the creation of a marketing email to help you achieve actionable ...

Hi Marketing Nation! As you may have noticed, the look and feel of content within Community has changed. These changes were made during the release of a new build last week. Unlike former builds, we are unable to return to revert to the old layout. We wanted to communicate the permanency of these ch...

In this edition of Marketo Master Class, Marketo Champion Chelsea Kiko takes a deep dive into the process behind building a Center of Excellence (CoE). Chelsea covers various considerations for building a CoE in both a fresh Marketo instance and existing instance, among other tips and best practices...

Summit is only a few days away! I know your schedules are filling up fast, so I wanted to share that the Advocate Nation will have a small space located in the Wynn where you can come find the Customer Marketing team at Summit. It's our own little slice of Vegas.Summit only comes once a year and we ...

In this edition of Marketo Master Class, Marketo Champion Juli James took some time to share her expertise on the topic of forms and gated content. Specifically, she explores the best scenarios to utilize forms, gated content best practices, and leveraging progressive profiling to get the most out o...

Twilio is seeking a Senior Marketing Ops Manager to join our Growth Ops team. The person in this role will accelerate our progress toward having a world-class marketing system, comprising technology, workflows, and clean data. As a communications company, we aim to set the communications standard to...

Hello Marketing Nation!Today we are thrilled to announce the Class of 2019 Marketo Champions! Each member of this group has proven themselves to be a steadfast Marketo brand ambassador and a valuable asset to the Advocate Nation. Their expertise will be critical in enabling their peers to drive even...