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Featured in the October edition of the Fearless Forum, Amber Hobson of Applied Systems is walking us through her journey of implementing Dynamic Content. In this master class, Amber goes into detail about her team's marketing strategy before rolling out Dynamic Content, lessons learned during implem...

Disclaimer: Submissions to become a 2019 Champion are closed. We are currently accepting applications to the 2020 Marketo Champion Class here: https://nation.marketo.com/community/product_and_support/blog/2019/10/22/2020-marketo-champion-applications-are-open Applications will remain open until Nove...

As you may have heard, earlier today Adobe announced they have entered into a definitive agreement to acquire Marketo to widen their leadership in customer experience. Marketo CEO Steve Lucas published a blog that highlights both Marketo's and Adobe's joint vision to empower marketers to deliver exc...

In the August edition of the Fearless Forum, we're diving deeper into the topic of marketing attribution. In a recent challenge on Purple Select, a lot of Marketo users signaled they struggled with proving marketing's impact to their organization. In order to shed some light on how the experts are s...

In the April edition of the Fearless Forum, we received a lot of questions about how to use Marketo Engagement Programs. So we sat down with Chris Saporito of Paycor to discuss how he executes successful engagement programs within Marketo to onboard new clients.Q1: What led you to develop an engagem...

Earlier this week I asked the good people of Purple Select a question. If you could give your younger self one piece of advice while you were learning to use Marketo, what would it be? It didn't take long before I had a wealth of valuable answers that covered a wide variety of ideas and best practic...