Janaye_McGrew3

Like everyone else, we're thinking about the downstream effects of people opting out of cookies and lead scoring will definitely be impacted here. We're trying to come up with ways that we can account for the potential loss of behavioral data if someone opts of out being cookied. For example, if som...

We're experiencing some gaps in data between our various platforms and we're looking into different solutions. I've read good things about Tray.io (on their website) and am curious how others have implemented it. What were the pain points that it solved? Do you use it to replace some of Marketo's fu...