About Elise_Stieren

Elise_Stieren · ‎11-08-2020

Also and perhaps a separate thread. In marketo instance I inherited, these SFDC fields were set-up and added as hidden fields in some of our global forms. The value is set-up for null so they are not grabbing any information, but I wonder how I can start using and optimizing them... What operational programs should I establish? How best to use with forms?

Elise_Stieren · ‎11-08-2020

Thanks @SanfordWhiteman, following your reply. I'll check in with digital re field substitutions- my assumption is no on substitutions. I recall coming across your posting re multi-touch attribution logic. If you're able, can you link here please as well as anything else you've written on the topic.

Elise_Stieren · ‎11-08-2020

Is there a resource for marketers on the best practices for form hidden fields? I am the marketo lead at a growing company (just raised series D) and want to start collecting more attribution information as our marketing campaigns grow more robust. We currently capture the basic information via hidden fields: utm_source utm_medium utm_term utm_name (campaign name NEW) contact us original referral URL (NEW) But now are building out new non marketo web landing pages and are running various google display and search campaigns, all with marketo forms. There's lots of varied information out there in different forums, so hoping for a reference guide or two for the fields we should be capturing, as well as an understanding of how the cookie hidden field operates. Like I said, we're a growing company so we're a small team, but we do have a developer and digital marketing lead who I can lean on for deeper understanding. I am the lead on Marketo. Any suggestions?

Elise_Stieren · ‎06-09-2019

Understand. Everytime Marketo checks for SFDC-side updates and/or push updates to SFDC it counts agains our SFDC API Count. Updates received and pushed to SFDC from Marketo do NOT count against our Marketo API count. Is this statement correct? How do I lower the number of SFDC API through marketo (without have Sales Ops increase the number of SFDC API calls)? 1. Call marketo support and ask them to decrease the interval sync? I understand the standard is 5 minutes, so I would increase the minutes correct? 2. Use campaign inspector to see what campaigns are using SFDC flow steps? What flow steps and/or triggers am I looking for? Are there other solutions?

Elise_Stieren · ‎06-09-2019

If the native Mkto-SFDC sync uses SFDC API calls, that means the call originate from SFDC and not Marketo? And that's why we're not hitting our 50k limit? And if that is the case, then is the the fix on the marketo end or the salesforce end? Do I instruct sales ops to increase the api limit or change the number of API calls SDFC makes to marketo?

Elise_Stieren · ‎06-09-2019

Our marketo instance has a daily API limit of 50k calls every 24 hr period. I understand this to be pretty standard across the users. However, when we pull a daily API Call report in salesforce it showing well over 100k calls from our marketo sync. How is this happening if our limit is 50k? Is the call being made from SFDC and not the other way around? Please advise. How do I reduce the number calls being made so our SFDC instance does not hit its max?

Elise_Stieren · ‎01-14-2019

Here it is...like I mentioned above, once stream one is exhausted the lead does NOT move into stream 2.

Elise_Stieren · ‎01-14-2019

Hi Michael, You make a good point. I could easily just set-up a batch programs to send out emails, but I think I should get to the practice of setting up these engagement programs. Ultimately, I just wanted the transitions to work (the way Marketo has officially instructed in their tutorials) and they're not. I can pull a "test" lead into the first stream. No problem there. Once they have exhausted the content in that first stream though they're NOT moving into the second. I don't understand this since the transition I set up for the second stream allows anyone that was sent the last email in the first stream. Regarding your transition rules folder, would you be willing to send a screen shot of the smartlist and flow for a couple?

Elise_Stieren · ‎01-12-2019

Hey Marketo Nation, I am trying to set up a simple nurture stream, where members run through the three streams and receive an email weekly regardless of behavior. How do I set up the transition smartlist? I've run a few tests but nothing seems to pull the members from the first stream into the second (and eventually the third). Very tactical question, but what should my trigger be for the second and third streams?

Elise_Stieren · ‎01-12-2019

I agree...we knocked the scoring way low as a result. My aim here is to clean-up this marketo instance I inherited.

Elise_Stieren · ‎01-12-2019

They should still score appropriately...but Grace above mentioned, I should chuck the bot programs and simply set up a filter.

Elise_Stieren · ‎01-10-2019

Thank you Grace! I like your analogy of an ejector seat. That makes sense in my mind. I also think you make a good point, that these campaigns were probably onerous and the end result could simply be achieved within the scoring campaign. I'll do one more review of all the campaigns, including the campaigns targeted by the "remove from flow" and see if the "race condition" is applicable. Very helpful response!

Elise_Stieren · ‎01-09-2019

Hi there Marketo Nation, I am reviewing some operation programs my predecessors put in place and this one has me confused. The issue: Inflated lead scoring caused by bots/email scanners. The fix: Copy/paste an invisible link into communications. If clicked, we know it was a bot or scanner, and not a human. Questions: 1. Where would my predecessor have created this link? It goes to our homepage "http://bit.ly/2DIQR6Q" Also here are the campaigns in question. The belong to a Bot Removal folder: 2. Can someone confirm my understanding of "remove Scoring" and "remove SI"? If the below link is clicked, the system a. will wait 5 minutes b. remove that lead from our behavioral scoring program, and c. request a new campaign. Smartlist: Flow: This new campaign that is requested, Remove SI, a. removes the lead from another campaign that attributes an Interesting Moment (so no interesting moment will be applied) and b. requests the third campaign and final campaign in the bot folder, Remove High Value Smartlist: Flow: This is where I am getting tripped up... Why is this campaign requested only to remove them from the campaign in the flow? Doesn't make sense to me. What is the logic? Could it be that its an unfinished campaign? Smartlist: Flow: Any insight would be helpful! Thanks!

Elise_Stieren · ‎04-05-2017

Hello, I am encountering this issue too with my company as we expand our communications into Europe. It seems that the link provided no longer functions. Could someone repost or direct me to the right posting that explains a work-through for this matter? Thank you.

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Date Registered	‎01-13-2017 11:36 AM
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