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Based on your snippet of the "SFDC Marketo Sales Insight" it looks as if the record you are showing is not synced to Marketo. Typically when the SFDC record is not synced to Marketo you will have no info in that section and there is no "Actions" dropdown.
+1Also, just an FYI if you are using the Marketo plug-in for Outlook tokens do not work when sending with the plug-in.
Thanks Devraj Grewal that's awesome!
Huihsing,Try moving this over to Products, you will get better activity there. We have a process of creating separate campaigns in Marketo to score, trigger activity, etc for lists that we are uploading. We also sync that campaign to SFDC. But the actual list is being imported through SFDC using Peo...
Understand your buyer and give them the ability to create their own buyer journey. Too many companies use the method of emailing/marketing to you until something hopefully sticks. That may work in the short term but cannot scale.
We're in a very similar situation as Dan. Currently we are getting delivery rates of around 97% for prospect emails, which is more than a double digit improvement over the past 12-15 months. But we get a TON of false positives for opens and clicks, I would love to see something on Marketo's end to c...
#1 - Keep your data clean to help ensure that you are reaching the inbox of those who want to receive email from you#2 - Use targeted lists, we've seen a direct correlation from using really targeted lists to increased email metrics#3 - Set up an email preference center to allow the prospects to rec...
Congrats to all fellow Champions!
Got it, in that case I typically clone the email and place it into Design Studio. It keeps it clean and easy to find for the sellers. Also, new feature from Marketo allows you to set an expiration date on that template. That way once it expires they can't mistakenly send an old template and it keeps...
Within Design Studio we similarly utilize folders to organize them for our sales team. First using folders by channel type: Client, Prospect, etc. Then, within those folders we have another set of folders to organize by subject, which could be product, introduction, events, etc. Nothing too complex ...