Jessica_Brook

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Joined the community 22-04-2016

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Looking for ABM Nurture Best Practices

by Jessica_Brook 08-24-2017

My company is implementing an ABM strategy and I wanted to hear what kind of nurture campaigns others have had success with for new leads that come in via ABM. What does you cadence look like? What type of content are you sending in the nurture? How are you aligning this with sales follow up strateg...

Discussions

3415 0 4

Marketing: Lead & Demand Generation
Moving Mail Chimp to Marketo

by Jessica_Brook 12-20-2016

We currently have Mail Chimp set up to manage our blog subscriptions. Right now, there is an automated email that goes out weekly via Mail Chimp to all blog subscribers containing the new blogs of the week. I'm looking to eliminate Mail Chimp and manage all blog subscription in Marketo. Any advice o...

Discussions

1370 0 3
Re: What Holiday Campaign(s) Have You Tried? Share with us!

by Jessica_Brook 12-20-2016

Best of 2016 newsletter with the top downloaded resources of 2016. Also sending a happy holidays video to customers with updated product capabilities

Discussions

1755 1 0
Re: Unsubscribes Still Receiving Emails

by Jessica_Brook 07-14-2016

Everyone who has sfdc access can change this field and I know sales people are changing unsubscribed to 'true' when they come across people who say they have unsubscribed but salesforce is not reflecting that. I don't think anyone is opting people back in

Discussions

2152 0 0
Re: Unsubscribes Still Receiving Emails

by Jessica_Brook 07-14-2016

I think something similar may be happening to these contacts I found. I see in their activity log that they successfully unsubscribe but during a data sync the unsubscribe field is changed from 'true' to 'false' and then the contacts were included in the next email send. I have included a screen sho...

Discussions

2152 0 4
Re: Unsubscribes Still Receiving Emails

by Jessica_Brook 07-14-2016

I have tested it as a lead and it has worked successfully

Discussions

3890 0 0
Re: Unsubscribes Still Receiving Emails

by Jessica_Brook 07-14-2016

The email that was sent was not transactional or operational. The contacts have been receiving all promotional marketing emails after unsubscribing multiple times

Discussions

3890 0 1
Re: Unsubscribes Still Receiving Emails

by Jessica_Brook 07-14-2016

No the records are not dupes. I'm not sure what unsubscribe field we are using as this instance of marketo was set up before I came on. I don't have a lot of insight to why or how things are set up the way they are (which is also part of the problem)

Discussions

3890 0 0
Unsubscribes Still Receiving Emails

by Jessica_Brook 07-14-2016

Hi All, Several contacts have unsubscribed from marketing emails but are still receiving emails. They are in the unsubscribed list in lead data base and also not in the smart list of marketable leads. For email sends, the first filter I use is 'member of smart list - marketable leads' yet these cont...

Discussions

4081 0 14
Importing Leads into Marketo & Not syncing to sfdc

by Jessica_Brook 05-19-2016

I want to upload a static list of leads/contacts into marketo to send them a one-time email. I do not want the new leads to be synced to sfdc. I chose the non default upload option and the existing contacts were uploaded but not the new leads. How can i bypass the sfdc sync?

Discussions

4310 1 4

Integrations