Jason_Keller1
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02-11-2020
01:18 PM
Just following up here. It looks as though you can now map any hidden fields via the launchpoint integration (the step after reauthorizing). I have not fully tested it out, but the idea of mapping hidden lead gen fields from LinkedIn to utm fields in MKTO/SFDC seems very promising to me. It seems like an excellent way to measure different targeting strategies/lead-gen forms against each other.
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02-10-2020
08:55 AM
It was noted in the most recent product release, but I have not seen anything since. Thanks for sharing any details beyond the release notes if you got it!
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12-17-2019
10:20 AM
Talk with your Marketo rep about options, but know this is a major undertaking. The likely remedy will be a clone of your existing instance (program shells with deactivated smart campaigns and no leads/contacts) that you will then need to reconstruct after connecting new CRM and running through all individual object field mappings (which you want to get 100% right). Note: I conducted a similar rebuild about 5 years ago - there may be different pathways/processes available to you now than when I did it.
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11-13-2019
01:19 PM
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Congrats on getting lead scoring prioritized as an initiative! It is never a small feat to get a team to adopt a new process and/or strategy. Nicholas is spot on here. One thing that I have leveraged for help with adoption is actual lists of those that would be qualified by lead scoring versus those that would not. This helps provide the team a litmus test and helps build confidence in the scoring model.
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09-25-2019
09:10 AM
Thanks Sandy! The script you shared needed a tiny syntax fix. Here's the final that I have up and working in case anyone else has a similar use case: MktoForms2 . whenReady ( function ( form ) { form . onSuccess ( function ( vals , tyURL ) { gtag ( "event" , "Content Download" , { event_category : "Marketo Conversion" , event_label : "MKTO ID: " + form . getId ( ) , event_callback : function ( ) { document . location . href = tyURL ; } } ) ; return false ; } ) ; } ) ; (Just needed to close the third-to-last parentheses)
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09-24-2019
02:07 PM
Well it looks like somehow this worked: < script > MktoForms2 . whenReady ( function ( form ) { form . onSuccess ( function ( vals , tyURL ) { gtag ( 'event' , 'Conversion' , { 'event_category' : 'Marketo' , 'event_label' : 'mkto.form.id' } ) ; { document . location . href = tyURL ; } } ) } ) < / script > I had to stitch together two other versions of the same thing. Still testing but saw an event logged in GA. Sanford Whiteman anything you would to to make this more efficient? (Also could I call the form id as the event label?
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09-24-2019
02:02 PM
Also I couldn't help but laugh when you helped someone with a related issue and they kept calling your Stan (even after you politely asked them to stop they were like "tHaNks StAn!")
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09-24-2019
02:00 PM
Thanks for the response Sandy! I have the script running on this page within the template (not pushing through tag manager). Want me to remove the script (pasted right before /body)?
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09-24-2019
01:24 PM
Here's my current iteration of failure: < script > MktoForms2 . whenReady ( function ( form ) { form . onSuccess ( function ( vals , tyURL ) { gtag ( 'event' , 'Conversion' , { 'event_category' : 'Marketo' , 'event_label' : 'mkto.form.id' } ) ; { document . location . href = tyURL ; } } ) } ) < / script > Because gtag.js handles requests differently than analytics.js, I tried to adjust the call to match what's here on the Google Analytics documentation: Migrate from analytics.js to gtag.js | Analytics for Web (gtag.js) I'm clearly still lost, so if anyone has run into this before, thanks for any guidance!
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09-24-2019
08:52 AM
I'm trying to get Marketo form submissions to log as events in GA. The script I have tried is not working, and I *think* I know why: We use Tag Manager, but GA is actually deployed separately as a Global Site Tag (gtag.js) independent of GTM. This is different from analytics.js too, which, in previous threads, here and here, Sanford Whiteman already provided solutions. This is the code I have put together (from previous community posts: < script > form . onSuccess ( function ( vals , tyURL ) { gtag ( 'send' , { hitType : 'event' , eventCategory : 'Marketo' , eventAction : 'Conversion' , eventLabel : 'Content Download' , hitCallback : function ( ) { document . location . href = tyURL ; } } ) ; return false ; } ) ; < / script > Note that I changed the callback from "ga" to "gtag" with the hopes that it would work (which it did not). So I'm looking for help with a couple of questions: Is there a different way to push this event back to GA with gtag.js? If so, where should the script go? Could I push it through GTM? Or do I need to place it in MKTO templates above or below the form? [Bonus Points] Is it possible to call the Marketo form id (or form name, which would be even better) for eventLabel? I am pretty bad at JS (thus this help request), but could that look something like this? Example: eventLabel : "mkto.form.id" : form . getId ( ) , Thanks for any help! Here's a test page that is currently failing miserably...
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07-11-2019
09:40 AM
Sanford Whiteman have you tackled this one before? I didn't see any similar posts but probably missed them.
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07-10-2019
10:19 AM
When a lead fills out a Lead Gen Form from LinkedIn, I can see that the campaign and creative IDs are included with that form submission in a user's activity log. Because those IDs are not mapped to Marketo fields, I was wondering if anyone has had any success in creating a separate smart campaign to populate those IDs somewhere. My end goal is to have the Creative ID and Campaign ID show up on the Campaign Member Record. Thanks! Jason
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| Name | |
| Date Registered | 07-10-2019 10:10 AM |
| Date Last Visited | a month ago |
| Total Messages Posted | 12 |
| Total Tags | 3 |
| Likes Received | 1 |
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