Sergio_Fernande

Thanks Michelle for your post.I believe #2 and #3 are crucial to to success of any organization. The rift between marking and sales has as much to do with the different metrics and timelines each faces daily. I believe (and you allude to it in #2) that sales has to be part of the marketing calendar ...

Hi David,In a previous job, I used Eloqua and we had a similiar need to know how known leads found their way to our landing pages that were not sourced from emails. We used utm parameters within the URL string to capture all sorts of custom tracking data...just like Kim. We used javascript on the fo...