Hi Greg, can you elaborate on this... not quite sure what you mean. How would Outlook give a deflated reporting on click rates? In fact, you don't even know this for sure On average, you are right, but in detail and for a specific vendor, because averages can hide very disparate situations, it totally depends on your target and the kind of email clients they are using, and the kind of anti-virus they are using. It can be deflated too. You can assume that a target of large companies will be well equipped with anti-virus software and will give you an inflated number, while a target of senior B2C people using Outlook will give a deflated number.
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