Just when you thought GDPR was confusing enough, enter the topic of “legitimate interest.” Many of you have asked about it, wondering if you can bypass obtaining express consent op...
Kevin McMahon I think you could offer an opt-in globally, and record proper documentation each time you capture it. However, you could still market to US folks if they ignore the ...
For those of you who missed our recent webinar, “Fearless Marketing Strategies for GDPR World,” you missed a good discussion. The most popular topic of the day was “consent.” We ha...
I love seeing all this agreement! I agree with both of your comments on legitimate interest and reporting. I get depressed whenever I think about reporting.
Our legal team has advised that if we obtain opt-in consent for email with acknowledgement of a privacy policy detailing data use, etc, at the time of opt-in, that the consent woul...
Mark McGourty Data consent should be tracked separately from email consent. Someone could unsubscribe from communication, but still have data consent to fulfill a request, subscri...
From your comments, emails and phone calls, I think marketers are in need of a little GDPR TLC right about now. Trust me, I’m right there with you. Preparing for GDPR is not an ins...