Whether you implemented or inherited Marketo, one of your first tasks as a Marketo owner will be the creation of new email templates.Your old email templates may need a refresh, or...
When it comes to formulas in Marketo, most users have doubts about how to use them and their real benefits.Formulas can be used for several purposes, such as data cleaning, formatt...
Your email was looking just great, until you made one minor change in Marketo and now it’s totally broken!Don’t worry, this is a common scenario and it’s not always Marketo’s fault...
"We are going to Dreamforce and want an easy way to distribute a digital datasheet? What do you recommend?" -a marketing managerNot everyone can afford to build their own mobile ev...
In our previous article (part 1), we covered SMS basics and how to send SMS from Marketo using webhooks. We also briefly touched on several ways to do 2-way SMS in Marketo.In this ...
SMS is a no-brainer channel for any Marketo marketer, whether you're B2C or B2B. According to Forbes, SMS has:98% open rateis x4 times more likely to be opened than an e-mailis rea...