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Whether you implemented or inherited Marketo, one of your first tasks as a Marketo owner will be the creation of new email templates.Your old email templates may need a refresh, or you’re unhappy with the default ones; either way there is no shortage of options for their creation.Don’t be fooled. Th...

When it comes to formulas in Marketo, most users have doubts about how to use them and their real benefits.Formulas can be used for several purposes, such as data cleaning, formatting, validating emails, defining segmentation, applying advanced math to campaigns, among others.In this article I’ll pr...

Your email was looking just great, until you made one minor change in Marketo and now it’s totally broken!Don’t worry, this is a common scenario and it’s not always Marketo’s fault.In this article we help you diagnose the culprit and suggest remedial steps to fix your email.Firstly Some BackgroundTh...

"We are going to Dreamforce and want an easy way to distribute a digital datasheet? What do you recommend?" -a marketing managerNot everyone can afford to build their own mobile event app ala Dreamforce. Plus, a mobile app is pretty useless for small events, or if you are a sponsor of someone else's...

In our previous article (part 1), we covered SMS basics and how to send SMS from Marketo using webhooks. We also briefly touched on several ways to do 2-way SMS in Marketo.In this article (part 2), we cover the first two methods on how to handle inbound SMS: the Marketo Form Hack & Custom Gateway in...

SMS is a no-brainer channel for any Marketo marketer, whether you're B2C or B2B. According to Forbes, SMS has:98% open rateis x4 times more likely to be opened than an e-mailis read within 3 minutes of receipt (90%) In this 2-part article we cover every way you can use SMS as a channel in Marketo, f...