Hello All, One of my colleague has requested for Marketo and AdWords integration to utilize Marketo's offline conversion data into AdWords to understand which clicks turned into a purchase. I am struggling to understand bunch of things here: 1. What is offline conversion data? - My understanding is if someone placed an order by visiting the office or by calling a sales representative. These purchases will not have any online activity to it. 2. How can I view offline conversions data in Marketo? (I am new to Marketo - have never really used the platform but just researching about it for this task) 3. We have Salesforce as our primary source of purchase data. Hence I am assuming these transactions will be recorded in SFDC. So is it worth looking for this data in Marketo when it is already there in SFDC? 4. How helpful this integration really is? Regards, Anuja #google adwords integration‌ ... View more

Hello All, I am aware that this topic is covered in a post but I am recreating a new thread since the solutions did not help me out. What I am trying to achieve? - For every Marketo form with a landing page that is submitted I want to send an event to GA passing the form id. What I am doing currently? - On the Marketo landing page I am writing this piece of code within an html box element. <script src="//app-ab24.marketo.com/js/forms2/js/forms2.min.js"></script> <form id="mktoForm_1234"></form> <script>MktoForms2.loadForm("//app-ab24.marketo.com", "123-XYZ-456", 1234, function(form){ form.onSuccess( function(values, thankYouUrl){ ga("send", { hitType : "event", hitCallback : function() { document.location.href = thankYouUrl; }, eventAction : "Submitted", eventCategory : "Marketo Form", eventLabel : form.getId() } ); } ); } );</script> What is output am I seeing? - In GA I see a pageview for my landing page. No event is sent. Can anyone suggest what modifications I can try to make this work? Thanks in advance! ... View more