Marketo_Univer3

Hi Niti, We apologize for the delay. The recording is out now. Thank you for your patience! Best regards, Marketo University ... View more

Hi Megan, Thank you for your interest in our courses! We highly recommend beginning with Core Concepts. This course covers the foundational content of how to use Marketo. From there we recommend planning your learning trajectory based on what you and your team are focused on achieving in Marketo. What is your role as a marketer in your organization? Our courses are tailored to teach users how to execute different capabilities, whether it be building out programs and campaigns, personalizing web content, managing events, etc. For example, Marketo administrators have found that “Configuring and Managing Marketo” is very helpful, while marketing practitioners are encouraged to take courses such as “Building Engagement Programs"  and “Optimizing Email Deliverability.” Let us know if you have any additional questions! Best regards, Marketo University ... View more

Hello! Due to the e-commerce function not working properly all courses display at $0.  In the description we actually state whether or not there is a cost. Usually anything with a live instructor has a cost associated to the course. Passport holders get everything for free up to a year, as this is their entitlement as part of their subscription services. Note that courses with a cost association usually require you "request access" which then forces an approval process. Any course with a prerequisite of "Passport" requires you be a member of the Passport Subscription. The majority of playback videos are free unless they are designated as a passport course, then you will not receive access or be able to play. Finally -if you have any questions please contact university@marketo.com. Thanks! Marketo University ... View more

G'day  Michael, thanks for asking! We offer Foundation Classroom training in both Sydney and Melbourne. Check the University Course Calendar for the latest schedule.   ... View more

Hi, great question Liz! A key way to distinguish the two is that Unsubscribed means the Lead has chosen to opt out and not receive communications from your company Marketing Suspended is a SmartList you control and place/remove Leads as desired Each Smartlist is controlled by its own field in the Lead Database, and is set to True or False for each Lead. So if one of your leads unsubscribes from Marketo or is noted as opted out in your CRM, this value will be set to Unsubscribed = True. Cheers, Marketo U  ... View more

Hi Esther, we'll be in touch today. Thank you! ... View more

Hi Jim, great question! You can prevent undesireable lead records from entering the smartlist of your Campaigns by using the TRUE/FALSE statements in your filter; here, be sure you are including "Email Invalid is False" as a filter.  You can refine your sending and campaign reporting by creating a "Marketable Smartlist" for use in your Campaigns. Your email marketable universe can be defined with the following filters; you would then include "Member of Smartlist is Marketable" as a starting point for a Campaign smartlist. Email address IS NOT empty Unsubscribed is False Marketing Suspended is False Email Invalid is False Blacklisted is False Best, Marketo U ... View more

Hi Esther, thanks so much for your interest! Marketo University tries to offer classes around the country to serve our customers. We don't currently have this course scheduled for Texas, but we'd love to visit and deliver in the Lone Star State! We post our classes for other locations as soon as they are confirmed. The Boston and New York classes referenced above are being hosted by two of our customers in the area. Let us know if your organization would be interested in hosting a Marketo training at your Austin location. Best, Marketo U ... View more

Thanks for the feedback Julio.  We are really sorry about your certification experience.  We want to help all our customers to become marketing rockstars.      Our team was thrilled to formally introduce the Marketo Certified Expert program at Summit.  We had over 150 Marketo users who passed the exam and became certified this week.  Our goal is to create a strong and valid certification program that recognizes those who have developed a certain level of expertise.  The Certified Expert program leverages best-practices from other successful technology companies with similar certification programs.  A certification exam is not intended to be a diagnostic tool or a prep test.  Thus, very few vendors release specific information to candidates about their exam results or item-level responses.    A critical component of a high quality certification program is exam security.  It is important that the contents of the exam not become publicly available. If the exam items were shared and subsequently published, there would be no value in achieving the certification, since anyone could memorize the questions and answers.  Like other companies who have certification programs, we at Marketo are protective of these exam questions.  The fewer the items in circulation, the more likely the exam and the certification designation will maintain value.   In order to be valuable in the marketplace it is important to Marketo to also keep its exams current.  Our plan is to revise and maintain our exams regularly, so that the exams will truly reflect the current version of the product.  Whenever an exam is revised, it goes through a thorough development and testing process to define the passing rate.  Similar to other companies, we do not share the passing score for our exams.  We also do not share individual exam scores.  Many certification programs follow the same policies.    Marketo has worked diligently to develop a high-quality certification program that embraces many industry standards.  We hope that you will find the preparation resources at www.marketo.com/certification to be helpful as a study guide for you to improve your Marketo capabilities and prepare you for success.  Since the program is new, we will be continuously working on improving program details.  We hope that many more individuals will spend the time using Marketo, studying the  preparation materials, and becoming Marketo Certified Experts.    If you have any additional questions about the certification program, you can contact us at certification@marketo.com Best Regards, Suzanne Ferry, Director of Education Donna Senko, Certification Program Manager ... View more