Ashleigh_Davis

Technology is really what attracted me to marketing, and ultimately, into the technology sector. While in college, I was convinced I'd be working in the music industry my entire life....but after a few years, realized it wasn't as glamorous as it once seemed. I then worked a few odd marketing gigs b...

Is it bad that, as a marketer, I cannot even think of one Valentine's Day campaign. I think my Valentine's Day mushy genes are broken.

I've leveraged the same email across multiple streams and multiple programs....and I love that Marketo recognizes it as the same email and won't inadvertently deliver it to the same individual twice. In my opinion, one of the great things about engagement streams is the flexibility to pull in other ...

Marketo University has a lot of documentation - from step-by-step articles to video tutorials. I'd suggest going through there and selecting the topics you need to cover, as to not reinvent the wheel. The Basic Tutorials might be a great place to start.Good luck!

Hey Shinn -It's 3 filters you have to have in order to have advanced options avilable. Prospective campaign members only have to qualify for one trigger (not all) to advance. Once they qualify, they then move on to the filters to determine qualification into the flow steps.

Ah! I didn't even think of the cloning issue. Good catch - always better safe than sorry!

Awesome, glad that worked! Yes, I love the raw activity logs/results section in the smart campaigns. They are so very helpful with diving in to see how processes work, and where things are breaking. Good luck!

We used Informatica at Rackspace. I know at one point there were some data limitations and API call restrictions using Informatica to pull data from Marketo into our data warehouse. The call/script recommendations Marketo for "sync multiple leads" was making presented some challenges, but ultimately...

If you create a new field in Salesforce, it should automatically sync over to Marketo on the next scheduled sync. On what object was this new field created?On that note, any new fields in Marketo will NOT sync over. New fields to be shared in both systems must be created in your CRM first.

I would suggest scoring off the trigger "Added to List." This will isolate the records in question, as opposed to records that are created via forms and/or in your CRM (if you're integrated), which means better performance on the system.This will also allow you more flexibility around the scoring ru...