Shruti_Chawla

Overview: MediaMath is seeking a talented and creative email marketer to join our fast-growing team. You'll be expected to develop, execute and track email campaigns to ultimately increase our business' email marketing success. The Email Marketing Associate possesses that rare combination of creativity, writing ability, and strong analytical skills.   This is an exciting opportunity to join an incredible company that is revolutionizing marketing. Responsibilities: Support the Marketing team through the end-to-end execution of email campaigns including writing, set-up, list management, testing, execution and reporting. Develop and execute email test plans to optimize performance Manage lists to ensure accuracy of targeting and delivery Work with the Marketing Operations team to manage database segments to enable accurate targeting and personalization Optimize campaigns for delivery, open and response rates. Develop, codify and communicate best practices to the entire Marketing team Stay current with industry email best practices and incorporate them into MediaMath’s playbook Qualifications: BS/MS degree in marketing or a related field Experience with email marketing or online marketing, including execution, analysis and reporting. Familiarity with email delivery and/or marketing automation platforms, preferably Marketo Excellent writer and communicator Strong analytical skills Experience with HTML/CSS Please apply here or reach out to me if you're interested! Shruti ... View more

If you live and breathe online marketing, we have the perfect opportunity for you!  The Manager of Online Marketing will be responsible for developing, implementing, tracking and optimizing our digital marketing campaigns across all digital channels including search, display, email and the MediaMath website.  This is an exciting opportunity to use MediaMath’s TerminalOne™ Marketing Operating System and develop best practices in B2B programmatic digital marketing. Responsibilities:     •    Increase the flow of qualified inbound leads through paid and organic search     •    Oversee online display, mobile, video and paid social campaigns through MediaMath’s TerminalOne™ platform     •    Partner with the web team to increase the conversion rate of qualified leads through the website     •    Plan, execute, and measure experiments and conversion tests     •    Collaborate with internal teams to create landing pages and optimize user experience     •    Create persona-specific personalized experiences on the website     •    Execute global client-expansion and retention campaigns in support of new product launches Qualifications:     •    BS/MS degree in marketing or a related field     •    Proven working experience in digital marketing, preferably in a B2B context     •    Demonstrable experience leading and managing SEO/SEM, email, and/or display advertising campaigns     •    Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate     •    Experience in optimizing landing pages and user funnels     •    Experience with A/B and multivariate experiments     •    Solid knowledge of website analytics tools such as Google Analytics     •    Strong analytical skills and data-driven thinking     •    Up-to-date with the latest trends and best practices in online marketing and measurement IF YOU THINK THIS IS THE ROLE FOR YOU - APPLY HERE Careers Center - Resume Submission - Shruti ... View more

Hello there, We are a fast growing company based in New York with an amazing work culture and we are looking for a google analytics consultant to help us orgazine all our web properties and set up GA on them for efficient reporting. Some of our pain points below: -multiple micro sites - not being reported on -not all properties are set up in GA -establish KPIs for each site based on the offering and set up reports and dashboards -set up and track all marketo landing pages Any interested candidates, please feel free to comment on this thread. Thanks! Shruti ... View more

Overview: The Manager, Marketing Operations & Analytics will be responsible for optimizing our marketing investments to achieve awareness, demand generation and revenue objectives.  The ideal candidate will bring a strong process orientation to experimenting, measuring and implementing tactics to improve the effectiveness of campaigns and demonstrate a strong ROI.  This candidate should also be able to effectively partner with and leverage MediaMath's broader marketing function.   Responsibilities: Specific responsibilities include:   Strategy & Operations     •    Works with VP Demand Gen to develop demand and lead generation strategies, conversion programs, account-based marketing programs and general marketing campaigns that provide measurable improvement for top-line and bottom-line growth and meet goals     •    Execute against plan.     •    Understands acquisition, nurturing and expansion strategies and how to optimize performance across all lead sources, channels and campaigns.     •    Builds all workflows and alignment across marketing automation and sales automation tools.     •    Takes ownership of campaign calendar and campaign project management that touches multiple business units within the company     •    Manage lead generation campaign activities throughout the full lifecycle from strategic planning, to execution, to reporting on effectiveness.     •    Maintain and manage customer / prospect lists; Apply segmentation and develop targeted campaigns to address specific segments / sub-segments     •    Actively build our marketing contact database      •    Strong familiarity with web based marketing, SEO and content optimization; partner with web team to test and improve online lead generation conversion      •    Leverage existing marketing automation tools (Marketo, Salesforce) and collaborate with entire marketing department     •    Lead cross functional initiatives to build lead management processes through the marketing and sales funnel, resulting in program ROI metrics     •    Coordinate with Sales to ensure that the leads and resulting opportunities are appropriate and actionable     •    Source and manage outside vendors as needed to fulfill objectives.   Tracking, Reporting & Analysis     •    Oversees all analytics and reporting reviewing data sets, testing hypotheses and ensuring the marketing automation and CRM systems are capturing meaningful information for the CMO, CFO, and CEO.     •    Provides analysis and optimization recommendations for all campaigns     •    Owns weekly, monthly, quarterly and annual reporting     •    Tracks lead lifecycle and provides insights on where focus is needed to move leads through the funnel     •    Analyzes lead source metrics to determine what’s working and what isn’t     •    Runs A/B testing with emails and landing pages.     •    Manages tight relationship with SFDC administrator     •    Establish KPIs and ROI models for marketing programs and rigorously analyze results to improve the effectiveness and efficiencies of program spend     •    Continually identify ways to improve conversion rates at all stages of the buyer’s journey. Qualifications:     •    5 years digital demand generation processes, including CRM and ROI reporting.     •    Expert proficiency in the latest versions of Marketo, Salesforce, Google Analytics     •    Deep understanding of online tactics including website usability/call-to-action improvements, email marketing, SEO/SEM, account based targeting and dynamic content, re-marketing, social media     •    Strong knowledge of demand generation processes, including CRM reporting.     •    Well-developed communication skills including the ability to articulate creative concepts and rationale with every level of the organization.     •    Able to work well collaboratively with global team members, including technical specialists, marketing and marketing communications, executives, and customers.     •    Must work well under tight time constraints, adapting priorities, and multiple assignments by utilizing excellent time-management skills to assure timely delivery of projects.     •    Must be a self-motivated problem-solver, be organized, accountable and have careful attention to detail.     •    Commitment to continuing education and keeping up to date with industry trends and technology. Click here to apply ... View more