Overview: The Manager, Marketing Operations & Analytics will be responsible for optimizing our marketing investments to achieve awareness, demand generation and revenue objectives. The ideal candidate will bring a strong process orientation to experimenting, measuring and implementing tactics to improve the effectiveness of campaigns and demonstrate a strong ROI. This candidate should also be able to effectively partner with and leverage MediaMath's broader marketing function. Responsibilities: Specific responsibilities include: Strategy & Operations • Works with VP Demand Gen to develop demand and lead generation strategies, conversion programs, account-based marketing programs and general marketing campaigns that provide measurable improvement for top-line and bottom-line growth and meet goals • Execute against plan. • Understands acquisition, nurturing and expansion strategies and how to optimize performance across all lead sources, channels and campaigns. • Builds all workflows and alignment across marketing automation and sales automation tools. • Takes ownership of campaign calendar and campaign project management that touches multiple business units within the company • Manage lead generation campaign activities throughout the full lifecycle from strategic planning, to execution, to reporting on effectiveness. • Maintain and manage customer / prospect lists; Apply segmentation and develop targeted campaigns to address specific segments / sub-segments • Actively build our marketing contact database • Strong familiarity with web based marketing, SEO and content optimization; partner with web team to test and improve online lead generation conversion • Leverage existing marketing automation tools (Marketo, Salesforce) and collaborate with entire marketing department • Lead cross functional initiatives to build lead management processes through the marketing and sales funnel, resulting in program ROI metrics • Coordinate with Sales to ensure that the leads and resulting opportunities are appropriate and actionable • Source and manage outside vendors as needed to fulfill objectives. Tracking, Reporting & Analysis • Oversees all analytics and reporting reviewing data sets, testing hypotheses and ensuring the marketing automation and CRM systems are capturing meaningful information for the CMO, CFO, and CEO. • Provides analysis and optimization recommendations for all campaigns • Owns weekly, monthly, quarterly and annual reporting • Tracks lead lifecycle and provides insights on where focus is needed to move leads through the funnel • Analyzes lead source metrics to determine what’s working and what isn’t • Runs A/B testing with emails and landing pages. • Manages tight relationship with SFDC administrator • Establish KPIs and ROI models for marketing programs and rigorously analyze results to improve the effectiveness and efficiencies of program spend • Continually identify ways to improve conversion rates at all stages of the buyer’s journey. Qualifications: • 5 years digital demand generation processes, including CRM and ROI reporting. • Expert proficiency in the latest versions of Marketo, Salesforce, Google Analytics • Deep understanding of online tactics including website usability/call-to-action improvements, email marketing, SEO/SEM, account based targeting and dynamic content, re-marketing, social media • Strong knowledge of demand generation processes, including CRM reporting. • Well-developed communication skills including the ability to articulate creative concepts and rationale with every level of the organization. • Able to work well collaboratively with global team members, including technical specialists, marketing and marketing communications, executives, and customers. • Must work well under tight time constraints, adapting priorities, and multiple assignments by utilizing excellent time-management skills to assure timely delivery of projects. • Must be a self-motivated problem-solver, be organized, accountable and have careful attention to detail. • Commitment to continuing education and keeping up to date with industry trends and technology. Click here to apply
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