Overview:The Manager, Marketing Operations & Analytics will be responsible for optimizing our marketing investments to achieve awareness, demand generation and revenue objectives. The ideal candidate will bring a strong process orientation to experimenting, measuring and implementing tactics to improve the effectiveness of campaigns and demonstrate a strong ROI. This candidate should also be able to effectively partner with and leverage MediaMath's broader marketing function.
Responsibilities:Specific responsibilities include:
Strategy & Operations • Works with VP Demand Gen to develop demand and lead generation strategies, conversion programs, account-based marketing programs and general marketing campaigns that provide measurable improvement for top-line and bottom-line growth and meet goals
• Execute against plan.
• Understands acquisition, nurturing and expansion strategies and how to optimize performance across all lead sources, channels and campaigns.
• Builds all workflows and alignment across marketing automation and sales automation tools.
• Takes ownership of campaign calendar and campaign project management that touches multiple business units within the company
• Manage lead generation campaign activities throughout the full lifecycle from strategic planning, to execution, to reporting on effectiveness.
• Maintain and manage customer / prospect lists; Apply segmentation and develop targeted campaigns to address specific segments / sub-segments
• Actively build our marketing contact database
• Strong familiarity with web based marketing, SEO and content optimization; partner with web team to test and improve online lead generation conversion
• Leverage existing marketing automation tools (Marketo, Salesforce) and collaborate with entire marketing department
• Lead cross functional initiatives to build lead management processes through the marketing and sales funnel, resulting in program ROI metrics
• Coordinate with Sales to ensure that the leads and resulting opportunities are appropriate and actionable
• Source and manage outside vendors as needed to fulfill objectives.
Tracking, Reporting & Analysis • Oversees all analytics and reporting reviewing data sets, testing hypotheses and ensuring the marketing automation and CRM systems are capturing meaningful information for the CMO, CFO, and CEO.
• Provides analysis and optimization recommendations for all campaigns
• Owns weekly, monthly, quarterly and annual reporting
• Tracks lead lifecycle and provides insights on where focus is needed to move leads through the funnel
• Analyzes lead source metrics to determine what’s working and what isn’t
• Runs A/B testing with emails and landing pages.
• Manages tight relationship with SFDC administrator
• Establish KPIs and ROI models for marketing programs and rigorously analyze results to improve the effectiveness and efficiencies of program spend
• Continually identify ways to improve conversion rates at all stages of the buyer’s journey.
Qualifications: • 5 years digital demand generation processes, including CRM and ROI reporting.
• Expert proficiency in the latest versions of Marketo, Salesforce, Google Analytics
• Deep understanding of online tactics including website usability/call-to-action improvements, email marketing, SEO/SEM, account based targeting and dynamic content, re-marketing, social media
• Strong knowledge of demand generation processes, including CRM reporting.
• Well-developed communication skills including the ability to articulate creative concepts and rationale with every level of the organization.
• Able to work well collaboratively with global team members, including technical specialists, marketing and marketing communications, executives, and customers.
• Must work well under tight time constraints, adapting priorities, and multiple assignments by utilizing excellent time-management skills to assure timely delivery of projects.
• Must be a self-motivated problem-solver, be organized, accountable and have careful attention to detail.
• Commitment to continuing education and keeping up to date with industry trends and technology.
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