10/17/17 – New Job Opening: Demand Generation Manager Responsibilities Include: Campaign Execution Works closely with the CRM (Salesforce), automation tools (Marketo) and creative assets to develop Demand Generation Programs and execution points Creates automated, multi-touch, targeted customer lifecycle digital marketing programs Composes email copy for all email campaigns Serves as project manager to establish key metrics, and drive campaign execution Pulls campaign lists (inside the CRM/MAP/or via the Synthio app) and performs quality assurance checks against the data Makes recommendations around possible customer segments to target Establishes performance metrics across campaigns Delivers campaign reports, dashboard, and other reports on a strict weekly basis Executes campaign testing to determine best plan of action; including A/B testing and multivariate testing Takes ownership of ALL lead management – inbound/outbound/events/etc Builds out all lead nurture workflows and works closely with Content Manager to gather all necessary creative assets Works very closely with the sales and business development teams to ensure alignment across all campaign initiatives Provides calling/email lists to sales/bdrs to align with marketing initiatives Plans and executes webinar strategy and implementation Works with Sr. Digital Marketing Coordinator to run PPC campaigns; monitors them daily, and makes recommendations on adjustments (copy, graphics, landing pages, etc) Must have experience with Google Adwords. Analysis and Reporting Delivers reports from CRM and marketing automation systems on a strict weekly basis Gathers data from a variety of sources within the company to enhance campaign reports Assists team members with complex analytical and ad-hoc requests as needed Communicates campaign results and analytical findings effectively to Director of Marketing, sales, upper management, customer success and product teams. Targeting Translates campaign and business goals into actionable customer targeting and segmentation strategies to drive campaign performance Develops a deep understanding of segmentation based on personas and the buyer journey Conducts data segmentation within marketing automation platform(Marketo) to create targeted workflows for each email campaign deployment. Develops a database growth strategy using Synthio app. Collaboration Collaborates with internal and external team members to scope and build campaigns Partner with marketing team to optimize template design and content Builds relationships quickly with team members, working effectively across departments; develop cross-channel communication strategy Delivers requests on a timely basis against agreed upon delivery dates Communicates project status regularly, in an organized and timely manner, to stakeholders across the organization Recommends and implements email best practices across the organization Assists in campaign meetings including kick-off, project status, and campaign close-out meetings Project Planning Identifies and documents campaign requirements Creates project plans, building out project timelines for each campaign and communicating it to sales Identifies assets and resources needed for each campaign Implements effective quality assurance processes to minimize mistakes and errors Qualifications: Bachelor’s Degree in Marketing, Communications or related field Minimum 3-5 years of hands-on e-mail, on-line or marketing automation experience, with a focus on marketing operations and analysis Demonstrated experience in deploying email marketing campaigns using Marketo Marketing Automation Platform Demonstrated experience in maneuvering through a CRM system (Salesforce.com experience REQUIRED). Power user of Excel for in depth reporting REQUIRED Ability to deliver projects on time and error free. Good collaboration skills. High energy with the ability to juggle multiple priorities under pressure and tight deadlines in a changing environment Experience in technology industry of B2B industry strongly preferred Competencies/Skills: Ability to develop and execute demand gen programs for US and INTL markets Manage Day-to-day vendor management to ensure program success Build and execute programs in Marketo (Marketo Certified) Design, deliver reports and build dashboards for key metrics Manage and maintain campaign data in Marketo, Salesforce, and Google Analytics Lead webinar strategy and planning build effective nurturing programs and drip campaigns, ensuring new leads are being moved through the pipeline in a timely manner Analyze performance of campaigns and communicate results through reports and dashboards Create nurture flows based on lead lifecycle and lead demand generation activities Build and track campaigns and programs within Marketo marketing automation tool Analyze program effectiveness with thorough results and measurement for all activities; track campaign metrics via multiple online tools (Marketo and SFDC) Create messaging and content that resonates with particular segments (Vertical/Segment) Candidates Must Additionally Possess: Bachelor’s Degree in Marketing, Communications or related field Ability to deliver projects on time and error free Good collaboration skills High energy with the ability to juggle multiple priorities under pressure and tight deadlines in a changing environment Extreme organization Close attention to detail Excellent written and oral communication skills Self-starter Can-do attitude and a strong sense of resourcefulness Creative yet data-driven Can-do attitude and a strong sense of resourcefulness Proficiency with Adobe Creative Suite (Photoshop, InDesign, illustrator) Proficiency with Microsoft Office (particularly Outlook, PowerPoint, Word, Excel) Marketing Automation experience a plus – Marketo Proficiency with WordPress a plus Experience with video and video editing a huge plus Background in technology/software a plus Experience in business-to-business a plus Background in video and/or video editing a huge plus Salesforce.com experience a plus Join the Team! Send your resume and cover letter to Careers@Synthio.com.
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