10/17/17 – New Job Opening: Demand Generation Manager
Responsibilities Include:
Campaign Execution
- Works closely with the CRM (Salesforce), automation tools (Marketo) and creative assets to develop Demand Generation Programs and execution points
- Creates automated, multi-touch, targeted customer lifecycle digital marketing programs
- Composes email copy for all email campaigns
- Serves as project manager to establish key metrics, and drive campaign execution
- Pulls campaign lists (inside the CRM/MAP/or via the Synthio app) and performs quality assurance checks against the data
- Makes recommendations around possible customer segments to target
- Establishes performance metrics across campaigns
- Delivers campaign reports, dashboard, and other reports on a strict weekly basis
- Executes campaign testing to determine best plan of action; including A/B testing and multivariate testing
- Takes ownership of ALL lead management – inbound/outbound/events/etc
- Builds out all lead nurture workflows and works closely with Content Manager to gather all necessary creative assets
- Works very closely with the sales and business development teams to ensure alignment across all campaign initiatives
- Provides calling/email lists to sales/bdrs to align with marketing initiatives
- Plans and executes webinar strategy and implementation
- Works with Sr. Digital Marketing Coordinator to run PPC campaigns; monitors them daily, and makes recommendations on adjustments (copy, graphics, landing pages, etc) Must have experience with Google Adwords.
Analysis and Reporting
- Delivers reports from CRM and marketing automation systems on a strict weekly basis
- Gathers data from a variety of sources within the company to enhance campaign reports
- Assists team members with complex analytical and ad-hoc requests as needed
- Communicates campaign results and analytical findings effectively to Director of Marketing, sales, upper management, customer success and product teams.
Targeting
- Translates campaign and business goals into actionable customer targeting and segmentation strategies to drive campaign performance
- Develops a deep understanding of segmentation based on personas and the buyer journey
- Conducts data segmentation within marketing automation platform(Marketo) to create targeted workflows for each email campaign deployment.
- Develops a database growth strategy using Synthio app.
Collaboration
- Collaborates with internal and external team members to scope and build campaigns
- Partner with marketing team to optimize template design and content
- Builds relationships quickly with team members, working effectively across departments; develop cross-channel communication strategy
- Delivers requests on a timely basis against agreed upon delivery dates
- Communicates project status regularly, in an organized and timely manner, to stakeholders across the organization
- Recommends and implements email best practices across the organization
- Assists in campaign meetings including kick-off, project status, and campaign close-out meetings
Project Planning
- Identifies and documents campaign requirements
- Creates project plans, building out project timelines for each campaign and communicating it to sales
- Identifies assets and resources needed for each campaign
- Implements effective quality assurance processes to minimize mistakes and errors
Qualifications:
- Bachelor’s Degree in Marketing, Communications or related field
- Minimum 3-5 years of hands-on e-mail, on-line or marketing automation experience, with a focus on marketing operations and analysis
- Demonstrated experience in deploying email marketing campaigns using Marketo Marketing Automation Platform
- Demonstrated experience in maneuvering through a CRM system (Salesforce.com experience REQUIRED).
- Power user of Excel for in depth reporting REQUIRED
- Ability to deliver projects on time and error free. Good collaboration skills.
- High energy with the ability to juggle multiple priorities under pressure and tight deadlines in a changing environment
- Experience in technology industry of B2B industry strongly preferred
Competencies/Skills:
- Ability to develop and execute demand gen programs for US and INTL markets
- Manage Day-to-day vendor management to ensure program success
- Build and execute programs in Marketo (Marketo Certified)
- Design, deliver reports and build dashboards for key metrics
- Manage and maintain campaign data in Marketo, Salesforce, and Google Analytics
- Lead webinar strategy and planning
- build effective nurturing programs and drip campaigns, ensuring new leads are being moved through the pipeline in a timely manner
- Analyze performance of campaigns and communicate results through reports and dashboards
- Create nurture flows based on lead lifecycle and lead demand generation activities
- Build and track campaigns and programs within Marketo marketing automation tool
- Analyze program effectiveness with thorough results and measurement for all activities; track campaign metrics via multiple online tools (Marketo and SFDC)
- Create messaging and content that resonates with particular segments (Vertical/Segment)
Candidates Must Additionally Possess:
- Bachelor’s Degree in Marketing, Communications or related field
- Ability to deliver projects on time and error free
- Good collaboration skills
- High energy with the ability to juggle multiple priorities under pressure and tight deadlines in a changing environment
- Extreme organization
- Close attention to detail
- Excellent written and oral communication skills
- Self-starter
- Can-do attitude and a strong sense of resourcefulness
- Creative yet data-driven
- Can-do attitude and a strong sense of resourcefulness
- Proficiency with Adobe Creative Suite (Photoshop, InDesign, illustrator)
- Proficiency with Microsoft Office (particularly Outlook, PowerPoint, Word, Excel)
- Marketing Automation experience a plus – Marketo
- Proficiency with WordPress a plus
- Experience with video and video editing a huge plus
- Background in technology/software a plus
- Experience in business-to-business a plus
- Background in video and/or video editing a huge plus
- Salesforce.com experience a plus
Join the Team! Send your resume and cover letter to Careers@Synthio.com.
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